Project Coyote's main aim, as a non-profit, is to promote coexistence with predators through science, education and advocacy. For the inaugural fundraising event I designed an invitation and other collateral including evite and brochure which featured a closely cropped image of a coyote looking directly at the recipient. The image was chosen to give the sense of the coyote making an appeal directly to the viewer for their assistance, whether it be financial or otherwise.