TasTV.com was created as the main information portal for a tourism campaign. The site was designed to feature mostly video content, short clips, that would provide information in a more engaging manner to those either deciding whether to visit Tasmania or planning a trip. The design included a hidden pop up remote control with a number of options including downloading the video to use on their mobile device while traveling in Tasmania. The ability to download content was important as mobile reception could be patchy in some areas of the state.