The Uardry is a name synonymous with class and prestige in the rural circle and one of Australia’s most iconic pastoral holdings. The strategy and creative needed to reflect this prestige. Three unifying creative elements were used throughout this campaign and displayed on all marketing collateral; leather, the world-renowned Uardry name, and the ram’s head from the original shilling coin. Project completed by various design team members under my creative direction while at Adcorp Australia.
Created by the design team under my creative direction.